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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the same topic but modify the message to speak to different audiences. For example, the same PDF can be formatted as a video or...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    Social Triggers offers a great example of how to make this work (PDF link). To connect with a mainstream audience you need to produce "tangential" content that broad audiences will find appealing, simplify advanced subjects and present them in bite...

  3. Advanced Search Operator Tactics

    Conversely, “filetype:” returns pages that created in the format that is specified, returning .pdf documents, if you specific filetype:pdf. The contains: operator returns pages that link to other documents and multimedia like music, video, PDF, and...

  4. Top 5 Micro-Conversions You Should Measure

    Whether you serve white papers in PDF format, client forms that need to be filled out before an in-person meeting or office visit, or you have a software demo available for download, file downloads are a micro-conversion that must be measured.

  5. Getting Cozy with Online Ad Formats

    The one-page PDF guide is super simple to read and comprehend. Specifically, the Adwords team has published an online ad format guide. The SEO community has been a-buzz lately about standards. There's the epic conversation going on about SEO...

  6. Search Engine Results Chart

    This is in PDF format, so be sure to have a viewer before clicking on the link. PA WebSearch Top 15 Search Engines & Directories Charts Offers two graphical charts in PDF format showing editorial relationships and paid listings partnerships.

  7. New Search Patent Filings: August 28, 2006 - Identifying Web Spam and Adult Images

    The following patent application covers some very similar ground as a white paper from Microsoft Research titled Detecting Spam Web Pages through Content Analysis (pdf). One aspect of the invention is directed toward a computer-implemented...