Repurposing a byline article as a PDF in automation outreach that doesn't get indexed or republished. Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing...
You can make your e-book in MS Word and simply save as a PDF or try the tools below. When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content.
Or, a restaurant website should include its menu in plain text, not just a PDF, and include its business hours. Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals...
No More Quick View in Google Search – Google Operating SystemGoogle removes the ability to see PDF or Microsoft Office files from the search results. Enhanced campaigns get Google+ annotations and an upgrade center.
At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition? It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's...
Perhaps they even downloaded a PDF from your site. Do you measure bounces or a bounce rate for visitors to your website? Do you consider the metric good or bad? Your answer should truthfully be, "it depends.
If you haven't yet, you should read the study (PDF) for yourself. An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average).
We also know a few more things about what Google defines as a good merchant based on Google's Search Quality Rating Guidelines (PDF), which was recently made public for the first time. It's all still pretty vague at this point, but here's what...
The result was a 1,200 page PDF that included everything from a field called "last location" to what he alleges was old "deleted" messages, posts and even Poke and IP addresses. For businesses it gives us, for the first time, the ability to connect...
The section on links from a PDF is also very timely for me (just arguing this point with a client. 287 pages, all about link building…be still my heart! Paddy Moogan is a well-known link builder who works for Distilled.
Do you have a goal such as PDF downloads for which you cannot tell through standard tracking those who land on the PDF? Those new to SEO often want to base campaign success on surface value metrics such as rankings.
Google Catalogs has guidelines regarding the catalog PDF file. Publishers can’t upload the same PDF file to Google Catalogs that they send to the printing press. The Google Catalogs dashboard gives publishers the option of uploading a PDF file with...
It's everything from a massive site like Wikipedia to a single tweet to a Facebook wall post to a G+ update to a mobile app to a PDF document to a YouTube channel. Another year has come and gone. For link builders, 2012 may well be remembered as...
E.g.for a financial services client you might build a free PDF eBook which covers every aspect of setting up an online business, with useful tips and recommendations for each step of the process. As we’ve been preaching to clients that good content...
If you have non-HTML content on your web pages, a good example is a PDF file, you can use rel=”canonical” HTTP headers to indicate the canonical URL for HTML documents. Supporting multiple languages on websites is nothing new, but with browser and...
The FTC report, "Mobile Apps for Kids: Disclosures Still Not Making the Grade" (PDF), follows up its first report on the subject – and like nearly all sequels, it's bad. The Federal Trade Commission (FTC) has issued a report on mobile apps for...
Watch Rimm-Kauffman Group’s webinar with Google about Product Listing Ads and read Google’s best practices for Google Shopping (pdf). For detailed tactical advice, start with their step-by-step guide to YouTube (pdf).
The contains: operator returns pages that link to other documents and multimedia like music, video, PDF, and so on. Conversely, “filetype:” returns pages that created in the format that is specified, returning .pdf documents, if you specific...
Views on Content Assets (Videos, PDF Downloads, etc) In late October MarketingSherpa published a chart from their 2012 Website Optimization Benchmark Report, highlighting average conversion rates broken down by industry.
The PDF report is the centerpiece, however we create an entire series of content around the results and distribute that through many different channels,” said Momorealla, who also tweets individual nuggets from the surveys:
