While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. Unlike traditional online video, most authenticated video streams are viewed on mobile devices opposed to PCs.
Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. There are some things in life that you don't have to be good at to...
In fact, in 2012 the number of Gen C viewers who regularly watch YouTube on smartphones caught up to the number of viewers tuning in on their PCs.percent of Gen C watch YouTube on two devices or more, compared to 53 percent of the general population.
Justifying mobile PPC spend might not be as simple as comparing mobile's ROI figures to tablets and PCs/laptops on a three line Excel report, but it's an important part of the search and sales eco-system across devices, and smartphones aren't...
She also says the global installed base of smartphones and tablets should exceed desktop PCs and laptop PCs in Q2 2013. And many of these Super Bowl advertisers will also be running YouTube pre-roll ads along with their TV ads to make an even...
In 2013, more people will use mobile devices than PCs to access the Internet. People are always looking to the future marketing trends. Well, let’s face it, it can be pretty exciting and exposes new possibilities, opportunities, and growth potential.
PCs are still the most popular way to access a social site, though mobile apps and mobile web access has risen 63 percent in 2012. Consumers spend more time on social networks than on any category of websites; total time spent on social increased...
Apple passed Microsoft in 2010 due to mounting sales of its iPhones and iPads, helping the consumer information technology industry become less dependent on desktop and laptop PCs. Google has surpassed Microsoft, becoming the world's second largest...
Queries are shorter than PCs --> make ads specific and relevant MONITORS/PCs Many are wary of going mobile because they’ve seen lower conversion rates or believe that they could deliver a better desktop experience.
On their PCs, their tablets and their mobile devices. With the infamous Google Penguin and Panda updates dismantling and devaluing various link building strategies, many SEOs have immediately jumped ship to content strategy.
The search giant said in a statement that its own internal research indicated the spam messages were stemming from PCs, as opposed to smartphones. Google has lashed out at Microsoft researcher Terry Zink, claiming there is no evidence to support...
There are over 4 billion mobile phones on the planet, and Google estimates by 2014 more people will use mobile phones than PCs to go online. Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more.
We're very optimistic that this will be the form that search will take in the near future, but also that it will become the main way that people interface with the Web, whether on their PCs, laptops, tablets or mobile phones," Kuo said.
Mobile is quickly becoming the next frontier in social, and with the average person spending more time on their favorite social networks on their mobile devices than on their PCs. The Facebook IPO last Friday was a major milestone event for the...
Google is adding the ability to integrate Google Drive seamlessly with Macintosh and Windows-based PCs, effectively integrating it into the operating system. After weeks of speculation, Google Drive launched today.
Adobe predicts mobile and tablet advertising will continue to appeal to advertisers in the short term, given their “disproportionately” low CPCs, compared to desktop PCs. The U.S.paid search market grew 16 percent YoY in Q1 2012, according to the...
In 2002, Google revealed the technology behind its great results – PigeonRank – which used low cost pigeon clusters (PCs) to compute the relative value of web pages. Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome...
Mobile marketers last year began to test the waters of targeting mobile devices differently than they would PCs and desktops. Some were a bit misguided (“Portals are the future direction of the Web! and others were spot on (“This Google thing seems...
Travel related click-through-rates are already higher on mobile devices than on PCs and location-based marketing fueled by companies like Foursquare will continue to soar. The past year saw many new developments in online marketing, including...
Hulu Plus exceeded 1 million paid subscribers as of summer 2011, and is seeing increased consumption across devices as it is now available on an installed base of more than 120 million internet-connected devices in the U.S.not including PCs).
