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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Conversion rates on PCs weren’t as strong as they should have been but tablets were a major issue. In general, I have found that tablets have weaker conversion rates than PCs. People are getting more accustomed to making purchases via their tablets...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...

  3. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    In fact, in 2012 the number of Gen C viewers who regularly watch YouTube on smartphones caught up to the number of viewers tuning in on their PCs.percent of Gen C watch YouTube on two devices or more, compared to 53 percent of the general population.

  4. Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

    PCs are still the most popular way to access a social site, though mobile apps and mobile web access has risen 63 percent in 2012. Consumers spend more time on social networks than on any category of websites; total time spent on social increased...

  5. Google Passes Microsoft to Become 2nd Largest Tech Company

    Apple passed Microsoft in 2010 due to mounting sales of its iPhones and iPads, helping the consumer information technology industry become less dependent on desktop and laptop PCs. Google has surpassed Microsoft, becoming the world's second largest...