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  1. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    Opening up their digital magazine to different channels allows them to collect, segment, and analyze data and better gauge intent through PC, tablet, smartphone, and social interactions. In the report, Mullen cites the reformatting and...

  2. Generating Revenue From Outsourced Local Search

    Mobile configuration: Mobile local search is fast becoming as critical as PC-based local search. Editor's note: This article first appeared in the August issue of SES Magazine. As local media see their traditional formats merging online and in the...

  3. The fourth estate is dead; long live the fourth estate

    PC Magazine is going "all digital. US News & World Report is now published every other week. In her email, Linda wrote, "If you have a few moments, please take a look at this short video. It's an interesting short movie from the Museum of Media...

  4. Marchex Consolidates Ad Platforms

    IDG – Publishers of PC World, CIO Magazine and Macworld Marchex has announced the consolidation of its local ad platforms into one solution which is being called Adhere. The new platform will offer CPC ads on 200 partner sites as well as Marchex's...

  5. Video interview with Bruce Clay at SES London 2008

    Bruce holds a B.S.in math/computer science and an MBA from Pepperdine University, has had many articles published, has been a speaker at over 100 sessions, and has been quoted in The Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart...

  6. Targeting Search Ads By Demographics & Behavior

    PC Magazine UK Mar 21 2006 6:42AM GMT Shkedi concluded, "As the world shifts to niche, vertical content, searches on vertical sites are more detailed than searches on general search engines and therefore more valuable.