Earlier this month, we learned that local search via non-PC devices more than quadrupled in 2012, according to a study by the Local Search Association. Mobile isn’t just for finding local merchants to start the shopping experience.
The mobile shopper can act much differently than one browsing off of a PC. Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to...
According to the report, local search via non-PC devices more than quadrupled in 2012: Findings show traffic from non-PC devices more than doubled in 2012 to 15 percent: If last week's data on the rise of mobile research and conversion didn’t stir...
For most consumers, even if they are searching on their PC, they still have their smartphone in the other hand to call a business or conduct parallel research,” he said. Mobile is movin’ on up as a preferred device for consumers to perform research...
PC-based online video viewing has been a mainstay for the better part of a decade, but only recently have we seen smartphones and tablets begin carving out their share of the digital video space. NewFronts") have been dominating my conversations as...
Bing Delivers Five Times as Many Malicious Websites as Google – PC Magazine By the numbers: Google (272 malicious results out of 10 million examined); Bing (1,285 out of 10 million); Yandex (3,330 out of 13 million); Blekko (203 out of 3 million...
But perhaps more significantly, it wasn't just that they consumed more content overall – in many instances those who used mobile devices actually spent more time consuming via the primary (TV) and secondary (PC) media channels.
When you click on the People tab from PC or tablet, you will see all attendees, with your Top 50 Who To Know attendees at the top. Want to make sure you're meeting the right people and attending the right sessions during SES New York?
Similarly, people who visit Facebook do it very frequently (about every other day on average) for a significant amount of time (about 6 hours per month on PC alone). Whether it’s smoking, drinking, or something as benign as leaving your dishes in...
Facebook’s announced plan is to roll it out gradually to hundreds of thousands of individuals first (English only), then more broadly for PC-based users, then for non-English languages, and then on mobile.
Mobile PPC, and mobile campaigns overall, also have an advantage over the PC/laptop. Research by Google bears this out with some significant figures: percent of (surveyed) consumers started their online shopping research on a smartphone (compared...
This is important as we continue to move into the post-PC era, where high-intent mobile shoppers aren't just purchasing items online but are armed with the computing power to bring pricing transparency into the store with them.
PC users spend approximately 20 percent of their online time in social networks, while mobile users are even more prolific at 30 percent, according to a recent Nielsen study. Facebook continues to dominate the social scene as the most-visited...
I don't need a PC to be a link builder. While most link builders complain about Penguins and Pandas, I'm happy to say there has never been a better time to be in the business of helping great content get found.
Smart phone users, while representing a larger over-all audience, had on average 4 percent lower Engagement Scores than PC users and 11 percent fewer page views. U.S.search spend grew by 11 percent Year over Year (YoY) while ROI improved by 26...
For those who were link building before tabbed browsing came along, think back to when you'd have 16 Netscape windows open at once, and then your PC would crash. I was late getting it completed, which is pretty ironic given the subject is attention...
Some financial analysts think the news is related to a shift from the Microsoft dominated PC industry, where users relied on software running on traditional desktop machines, to software delivered by the Internet that allows users to access...
Average order size higher than PC and conversion nearly equal --> focus on product attributes and deliver a rich browsing experience We have a black president and a robot on Mars, but we still market to searchers the same way on all devices.
Last year Google and Nielsen partnered to study the impact of multi-screen advertising and found that audiences exposed to ads across TV, Phone, PC and tablet demonstrated higher brand recall and engagement than those who just saw the on TV.
For this analysis, I used comScore’s qSearch tool, which is based on a 2 million desktop/PC based searcher panel covering more than 170 countries (disclosure: I work for comScore). The Olympics always produces great stories and gut wrenching drama.
