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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Now that Google has been named one of the first three officially credentialed identity providers (along with PayPal and Equifax), there may be a new sheriff in town – at least a new deputy. I talked about how Google+ provided a hub by which users...

  2. Google as Your Identity Provider: Where Are We Now?

    Sure Google, PayPal and Equifax were federally credentialed Identity Providers (IdPs) and there were governing bodies, massive government involvement and private firms all chomping at the proverbial bit.

  3. Five Questions A Good Link Builder Should Be Able To Answer

    If you're used to filling out link request forms and clicking PayPal buttons, the idea of talking to someone about a link isn't always pleasant. Now that we've seen entire link building related companies vanish due to Pandas and Penguins and other...

  4. New Gmail, YouTube, Blogger Users Join Google+ by Default

    Google is an active player in the online identity verification arena, as one of the five sustaining OpenID Foundation members (alongside Microsoft, PayPal, Symantec and Ping Identity). New Google products users are automatically registered for a...