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  1. Google in 1998: New Easter Egg Takes You Back in Time

    There were also great tech events like Compuserve becoming a wholly owned subsidiary of AOL and the founding of PayPal. To celebrate its 15th birthday, Google decided to share a neat Easter egg showing how Google used to look in 1998.

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Now that Google has been named one of the first three officially credentialed identity providers (along with PayPal and Equifax), there may be a new sheriff in town – at least a new deputy. I talked about how Google+ provided a hub by which users...

  3. Google as Your Identity Provider: Where Are We Now?

    Sure Google, PayPal and Equifax were federally credentialed Identity Providers (IdPs) and there were governing bodies, massive government involvement and private firms all chomping at the proverbial bit.

  4. Five Questions A Good Link Builder Should Be Able To Answer

    If you're used to filling out link request forms and clicking PayPal buttons, the idea of talking to someone about a link isn't always pleasant. Now that we've seen entire link building related companies vanish due to Pandas and Penguins and other...