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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Tip #2: Pay Attention to Keywords in Titles and Descriptions SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    It’s a simple list of to-dos of things like "make a copy of your passport, pay all your bills before you leave," and so on, but it’s valuable to the customer and a way to go above and beyond making a sale in order to build a relationship.

  4. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with the new algorithmic model. An algorithm would mean brands would likely have to pay to have their real-time tweets distributed to...

  5. Last-Minute SEO - Here Come the Holidays!

    Surely you deserve that time - well, unless you are in charge of site traffic for a website that relies on the holiday season to pay the bills. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in...

  6. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Personal Connections Pay Off Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction. This "great divide" makes it increasingly difficult to win the hearts and minds of new customers and to...