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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This change really means that as marketers and brands, we need to pay attention to how we're approaching mobile," he said. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and new data coming from the company...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    It's similar to a mob boss, who already "taxes" neighborhood businesses, then goes into a shop and threatens to burn the place down if they don't pay the boss more money. There are some shady dealings going on behind the scenes at YouTube regarding...