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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. While Facebook says it is responding to user requests...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    We believe that promotions and pay rises are correlated to results more than years of experience. Among the job promotions that occurred in 2013, respondents said they had greater responsibility (79 percent), pay raises (63 percent), a higher title...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Pay less for traffic, keep the same conversion rate, profit goes up. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? I'm going to show you what spying data can actually help you...