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Pay Television

  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    In realistic terms, most businesses and brands may view this as a fight for streaming video services to take on with cable television and telecom companies. However, proposed rules could directly impact the distribution of content, as well as the...

  2. New MPAA Report Blames Google, Search Engines for Piracy

    The television and movie community is working every day to develop new and innovative ways to watch content online, and as the Internet's gatekeepers, search engines share a responsibility to play a constructive role in not directing audiences to...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  4. Google HUD Glasses: Possible Features & Implications for Marketers

    Google glasses could upload to Google’s Cloud, and reveal competitors within a 15 mile radius that are selling the television at a lower cost. Advertisers will likely be willing to pay an additional bid amount for customers in, say, a three block...

  5. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    The Richard Petty Driving Experience’s channel on YouTube was already loaded with great content from television news coverage, ESPN footage and reality shows. Not only can you imagine it, you can live it at the Richard Petty Driving Experience...

  6. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    CBS Television; the CNET division of CBS has almost the exclusive distribution of things like LimeWire, Kazaa, Morpheus, BitTorrent, etc. Many notable opponents have spoken out publicly, though there are a few the U.S.government may wish to pay...

  7. Google Doodlers Pay A Call On Charles Addams' 100th Birthday

    Gomez, Morticia, Wednesday and Pugsley were given names when the television show was first developed. If you thought today's Google Doodle looked a little creepy or kooky or even mysterious and spooky, you would be right.