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  1. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with the new algorithmic model. An algorithm would mean brands would likely have to pay to have their real-time tweets distributed to...

  2. Last-Minute SEO - Here Come the Holidays!

    Or can you just play catch-up? Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. This can mean almost anything where you find someone who will (without pay...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    This sounds like a straight-up, "Give us your content on our terms or we'll cut you off from YouTube" play. It's similar to a mob boss, who already "taxes" neighborhood businesses, then goes into a shop and threatens to burn the place down if they...

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play. One could argue that the discussion around Net Neutrality has been...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Content management systems also play a part in how well content can perform, and how efficient it is to create and optimize content. We believe that promotions and pay rises are correlated to results more than years of experience.

  6. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    See the story by Lucia Moses in Adweek, "Video hungry newspapers let outsider play editor" . Very often, we'd see expensive video platform contracts, expensive content licenses, and lots of incremental cost that publishers would have to pay, up...