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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    This sounds like a straight-up, "Give us your content on our terms or we'll cut you off from YouTube" play. It's similar to a mob boss, who already "taxes" neighborhood businesses, then goes into a shop and threatens to burn the place down if they...

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play. One could argue that the discussion around Net Neutrality has been...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Content management systems also play a part in how well content can perform, and how efficient it is to create and optimize content. We believe that promotions and pay rises are correlated to results more than years of experience.

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    See the story by Lucia Moses in Adweek, "Video hungry newspapers let outsider play editor" . Very often, we'd see expensive video platform contracts, expensive content licenses, and lots of incremental cost that publishers would have to pay, up...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Authorship, which brings your body of content together, will play an important role in the SERPs as well as strengthening your Author Rank. This is one area that you should pay close attention to, from how you structure your content to what content...

  6. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    This gain in entry-level positions could also be due to the expanding roles that these pros play within a company. Holistic search marketing grew by 11 percent, while those who said they spent most of their time on organic search marketing or...

  7. Gamification in Marketing: Lessons from the Khan Academy Website

    Watching an introductory video as a reward for clicking the play button? More than you training your visitors, if you’re willing to pay attention, your visitors will train you to give them what they want.