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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Content management systems also play a part in how well content can perform, and how efficient it is to create and optimize content. We believe that promotions and pay rises are correlated to results more than years of experience.

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    See the story by Lucia Moses in Adweek, "Video hungry newspapers let outsider play editor" . Very often, we'd see expensive video platform contracts, expensive content licenses, and lots of incremental cost that publishers would have to pay, up...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Authorship, which brings your body of content together, will play an important role in the SERPs as well as strengthening your Author Rank. This is one area that you should pay close attention to, from how you structure your content to what content...

  4. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    This gain in entry-level positions could also be due to the expanding roles that these pros play within a company. Holistic search marketing grew by 11 percent, while those who said they spent most of their time on organic search marketing or...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    Watching an introductory video as a reward for clicking the play button? More than you training your visitors, if you’re willing to pay attention, your visitors will train you to give them what they want.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Play and Google Analytics Integration GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an...

  7. Remarketing Lists for Search Ads: 4 Smart Strategies

    You can't tell the user you know them: There are some very real privacy and policy issues at play. That's out of play for search, you simply can't hold people in your lists that long. There may be multiple stages (e.g.register for free; 2.pay to...