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Pay Placement Paid Listings

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  1. FTC Giving Native Advertising a Closer Look

    All advertisers will want to keep a close eye on this to see how it could affect the entire industry, especially in regards to paid advertisements, paid placement, and advertorials. Earlier this year, the FTC updated their established guidelines...

  2. Nomenclature: The Industry Case For and Against SEO

    The overall impression I’m getting from many interviews, conference sessions, in-person conversations (yes, they still happen the odd time), forums, blog posts and comments, etc.is that no one is really saying the practice of optimizing content...

  3. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    Everything from ad copy intentions, trademarked usage, and site placement was clarified in the hearing. The hearing was largely focused on the intention of users and the ability to identify paid sponsorship listings versus organic search results.

  4. Rip Van Winkle: Paid Inclusion & Trusted Feeds at Search Engine Strategies NYC 2004

    That can mean highly-qualified traffic at a price less than obtained through paid placement programs. The description in the 2004 conference guide reads, "Why pay to be included in a search engine's listings without a guarantee of ranking well for...

  5. SES New York is a Search Expo as well as an SEM Conference

    Onward Search offers a full range of recruiting, staffing, and talent management solutions to include temporary staffing, consulting, and permanent placement options to ensure our customers have access to the right talent to get the job done.

  6. It's “Horses for Courses” at SES London 2009

    Search Advertising 101: Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Ads in a Quality Score World: More and more, ranking well in paid...

  7. What are Good Links, Anymore?

    And, the more you further your brand through social media, press releases, paid search, directory placement, etc.the more recognition you should -- "naturally" -- get from the search engines. And, more than likely, your SEO will recommend Business...

  8. Waiting for Google to Exhale

    In summary, the new formula for determining top placement may require advertisers to push the envelope of what they consider an acceptable maximum cost-per-click. Two big issues arose from SES San Jose last week, as it seems Google has once again...