SEO News

Pay Placement Number 69

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  1. The Search Engine Update, March 18, 2003, Number 145

    The company dumped its spending on keyword-linked banner ads and instead tried paid placement with Overture and Google, as well as paid inclusion with LookSmart. The idea is that you pay for listings only during certain times of the day, when you...

  2. Compare & Contrast: Ad Guidelines At Overture & Google

    Those new to paid placement listings might assume that it's anything goes. The business of a poet, said Imlac, is to examine, not the individual, but the species; to remark general properties and appearances: he does not number the streaks of the...

  3. The Search Engine Update, Jan. 18, 2000, Number 69

    Of course, you can't just put up a pay-for-placement search engine without some sort of backup for when a query has no bidders. Several new pay-for-placement search engines have sprung up over the past few months, hoping to emulate GoTo's success.