SEO News

Pay Placement

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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts through the clutter on the page. The better it is, everything else being equal, the less you’ll pay for each click.

  2. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  3. FTC Giving Native Advertising a Closer Look

    All advertisers will want to keep a close eye on this to see how it could affect the entire industry, especially in regards to paid advertisements, paid placement, and advertorials. Because advertorials tend to be kind of spammy to begin with...

  4. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach to sites where you're most...