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  1. PPC Management: Your Past, Present & Future

    Managing pay-per-click (PPC) campaigns is like time travel. The Past" in this example means you review performance history and react to the data quickly. For example, maybe your Google Display Network (GDN) volume dips and you need to adjust bids...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Why all the mystery around content and content performance? BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not provided)" data to a more holistic view of content performance at...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    Before you pay for one click via mobile PPC, you need to have a specific, detailed strategy in place. There are numerous factors that help or hinder your mobile PPC performance. There's no denying that your target audience is incorporating mobile...