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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Why all the mystery around content and content performance? BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not provided)" data to a more holistic view of content performance at...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    Before you pay for one click via mobile PPC, you need to have a specific, detailed strategy in place. There are numerous factors that help or hinder your mobile PPC performance. There's no denying that your target audience is incorporating mobile...

  4. 11 Must-Measure KPIs for Content Marketing Success

    Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique key performance indicators (KPIs). Most platforms have advertising mechanisms so going "viral" is really just about what you are...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    A solid SEO performance in 2014 is going to be built on a foundation of really understanding what happened in 2013, and what these changes mean both strategically and tactically for SEO. As a result, your site's mobile performance matters to your...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine...