SEO News

Pay Performance

RSS
  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Tip #2: Pay Attention to Keywords in Titles and Descriptions The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical performance of a page...

  3. PPC Management: Your Past, Present & Future

    Managing pay-per-click (PPC) campaigns is like time travel. The Past" in this example means you review performance history and react to the data quickly. For example, maybe your Google Display Network (GDN) volume dips and you need to adjust bids...

  4. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Why all the mystery around content and content performance? BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not provided)" data to a more holistic view of content performance at...