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  1. PPC Management: Your Past, Present & Future

    I guess this process is spiritual from a certain point of view. Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and...

  2. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  3. Twitter Speak From @ to Z – Terms & Definitions

    Being involved in a list means you can view the list and only see a stream of Tweets from the users in that list. Anyone with the link will be able to view the content. Characters are talked about often in the Twitter world, however, because you're...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google invites Google Analytics Certified Partners and Google Analytics Premium customers to the annual summit in Mountain View, California. GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views...

  5. FTC Giving Native Advertising a Closer Look

    What does research show about whether the ways that consumers seek out, receive, and view content online influences their capacity to notice and understand these messages as paid content? Because advertorials tend to be kind of spammy to begin with...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Everybody now has the view that you fish where the fish are…I go to where the platform is right to put the content. B2B companies that blog generate 67 percent more leads per month than those who don't.percent of B2C marketers consider themselves...

  7. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Intuitively, anyone who’s pulled back the covers in their analytics to view the actual page URLs from some of this "direct" traffic knows there’s an attribution problem. Continuing the status quo without any creativity and optimization will yield...

  8. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. It also drove TravelOK.com to rank second highest in...