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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Users hate them, so be very careful when you trigger full-screen floating ads and how often you employ them per session. Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and affiliate...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Here are five things you can do today to ensure the recovery surge is going to pay off, and not send you back to the gray area of Panda. As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery.

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    They can also find out what their competitors are targeting to ensure they lead the charge for Christmas. Christmas is the most profitable time of the year for many industries, and also the most competitive, meaning cost-per-click tends to rise.

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said they used the local information found in an ad. Searches with local intent are more likely to lead to store visits and sales within a day.

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment groups together all pay-per-click search traffic and all search-based display into a paid search segment. Sometimes you'll want to track things from one profile within another profile, such as tracking micro-conversions within your...