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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said they used the local information found in an ad. Searches with local intent are more likely to lead to store visits and sales within a day.

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment groups together all pay-per-click search traffic and all search-based display into a paid search segment. Sometimes you'll want to track things from one profile within another profile, such as tracking micro-conversions within your...

  3. Google Penguin Got You Down? Work on Customer Service

    SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher traffic will generate more new business opportunities. Slow responses can lead to negative reviews, which 25 percent of consumers...