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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #6: First Impression and Client Meetings You only get one first impression and one chance to present your proposal. If you can’t pay top dollar and hire amazing people, you better have a kick-ass culture or career path to get quality...

  2. Google Penguin Got You Down? Work on Customer Service

    The interaction with a customer service agent, receptionist, or employee leaves a lasting impression. SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher traffic will generate more...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example:  Estimated 150,000 social impressions at display ad costs...

  4. Tips for Marketing a Sales Call & Free Sample

    If you give the impression that you’re just sitting around waiting for the phone to ring, your sales calls will fall into the dynamic of you need them more than they need you. Nothing says “this is valuable” like making people pay for it.

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    If you know that you require a week’s worth of impressions to reach click-through rate (CTR) significance, and then another week’s worth to reach significance for profit-per-impression, you can fairly accurately calculate the costs needed.