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  1. What is SEM? Depends on Who You Ask

    To me, SEM covers the whole gamut of marketing via search engines, both organic and paid", said Mark Traphagen, senior director of online marketing at Stone Temple. In the early 2000s, search engine marketing (SEM) was originally defined as the...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Generic Organic Search: The search engines from which traffic originated Should it then be as important to match the investment in creating a quality website, content and user experience for organic search customers with equal analysis and action?

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Once there is an understanding of the high-converting keywords, it is worth the exercise of applying paid search volume data with organic click-through rates (CTRs) to communicate the opportunity gap between ranking ninth versus third.

  4. Nomenclature: The Industry Case For and Against SEO

    Any investment in SEO can be wasted by an algorithmic change by the search engine and search engines understand that every organic click represents lost revenue," Epstein said. It's built into the lexicon of technology, marketing and information...

  5. It's “Horses for Courses” at SES London 2009

    Meanwhile, someone who's been around the SEO racecourse a few times will gallop through the Organic Track on Tuesday, and the Issues and Tactics Track on Thursday. Search Engine Friendly Design: How can you build a website from the ground up that...

  6. SEM Going Legit – Literally EDU

    SEM, a popular and ever-growing Web marketing application, is the overarching term to describe marketing a Web site through search engines, including single or combined efforts to improve organic listings, running pay-per-click (PPC) ads, using...

  7. Highlights from the SEW Blog: March 17-21, 2008

    Organic Search Election Year Brings New Efforts to Regulate Search Engine Data CollectionA New York State Assemblyman has introduced a bill aimed at regulating the way search engines collect private data of its users.