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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    What Google found was that four out of five people surveyed used search engines to conduct local searches. When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said they used the local...

  2. What is SEM? Depends on Who You Ask

    Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing". Search Engines Promote SEM as Paid Search The idea is to use search engines to market your products or services.

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Generic Organic Search: The search engines from which traffic originated Even these organizations rely upon some level of organic search engine traffic. Yet, the absence of organic search and related behaviors was an obvious omission from the...

  4. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Going it alone, without the support of a technological foundation to track a web presence on a daily basis for the purpose of ranking higher organically in the search engines is like trying to do email marketing by BCCing your list from MS Outlook...

  5. A Simple Guide to Google Content Experiments

    Look for patterns in behavior from referral sources or search engines. Click on the link to ‘Create a new goal’ and you'll be taken to this screen: If everything looks good click START EXPERIMENTING. It’s the single most neglected discipline (just...