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Google, Yahoo Respond to Click Quality Council GuidelinesThe search engines are taking the issued under advisement, while pointing out that they have already begun to address many of the items on the list.
Yahoo's Reggie Davis, VP of marketplace quality, also said the principles seem reasonable: "We believe it's essential to listen to input from advertisers, and we think the principles outlined by the Click Quality Council today are an important...
The Click Quality Council, an anti-click fraud group created by PPC auditing firm Click Forensics, has issued a set of eight principles it feels are necessary to produce quality clicks. The list, issued today at Ad:Tech San Francisco, is the result...
An "ad marketplace quality council" of advertisers is being formed, to help Yahoo better address advertiser and publisher concerns, and an online traffic quality center will be launched soon to provide a one-stop shop for click fraud-related...
The Click Quality Council has 2,500 advertisers including names such as VISA and LendingTree and agencies such as Carat Fusion and Agency.com. ClickZ reports that ClickForensics announced that they will be leading a new group named The Click...
It is important to note that the IAB seems to be setting up a similar organization, but the IAB will have both advertisers/agencies and search engines involved, whereas the Click Quality Council will only have advertisers and agencies.
