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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. Twitter Speak From @ to Z – Terms & Definitions

    A promoted tweet is a newer feature of Twitter that allows advertisers to purchase an extra push for their tweet to get it in front of the right audience and reach more people. As you can see, Search Engine Watch's logo shows up, rather than my...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    Yes, surprisingly 90 percent of advertisers are hitting pause, starting new ads, stopping them – a lot of activity is going on, and if you were to just check your ads to see if there was 95 percent statistical significance in their tests, often...

  5. Mobile Search in BRIC: Tips and Tricks

    Google has suggested a few more ground rules for advertisers embarking on mobile search marketing: For international mobile search, it goes without saying that you will need to ensure your content is correctly translated and localized for its...