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  1. LinkedIn Rolls Out Update to DirectAds

    One of their advertising avenues is DirectAds and this week they're rolling out an update to the program. Easier payments for DirectAds Advertisers won't be charged until after they have a clear picture on the CPM or the cost per click (CPC) for...

  2. SearchDay | Battling Click Fraud

    It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers.but a small change in the program could make it work for everyone. By Cameron Jonsson The notion that Yahoo wants to help its advertisers is...

  3. It's “Horses for Courses” at SES London 2009

    That's what makes it the definitive event for UK and European marketers, corporate decision makers, webmasters and search engine marketing (SEM) specialists, including pay per click (PPC) advertisers and search engine optimization (SEO) consultants.

  4. Building a Business Case for Going to SES London 2009

    With six weeks to go before SES London 2009, it's time to build a business case for going to the definitive event for UK and European marketers, corporate decision makers, webmasters and search engine marketing (SEM) specialists, including pay per...

  5. SEM Going Legit – Literally EDU

    This nationally recognized Pay Per Click Marketing (PPCM) online course and training program has been developed because of the high demand for PPC marketing specialists. Experts in select specialties such as PPC advertising are enjoying even higher...

  6. Microsoft Launches Live Search Cashback and Live Search Farecast

    Microsoft's innovative program has the potential to revolutionize online search and advertising. The primary choice for advertisers to reach these search customers is the cost-per-click (CPC) model, where merchants pay a fee each time a searcher...

  7. Search Spend Seems Healthy Despite Slowing Economy

    Google AdWords remains the most popular search advertising program, but both Google and Yahoo sponsored search spending has decreased from a year ago. As search becomes more recognized as something that brand advertisers can use, I'd expect to see...