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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. Twitter Speak From @ to Z – Terms & Definitions

    A promoted tweet is a newer feature of Twitter that allows advertisers to purchase an extra push for their tweet to get it in front of the right audience and reach more people. You see this page when you click the "home" button on the top left hand...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested in becoming the companion to revenue-generating advertisers, than to providing website owners and webmasters insights...

  5. Remarketing Lists for Search Ads: 4 Smart Strategies

    Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now. This article will look at some smart strategies evolving for different types of advertisers to give you an idea of what could work for...

  6. FTC Giving Native Advertising a Closer Look

    Because advertorials tend to be kind of spammy to begin with, there really aren't any standard guidelines that advertisers tend to follow, unlike specific guidelines for banner ads or pay-per-click ads, other than the encouragement to include some...