The idea is that click-to-call – and the pay-per-call business model behind it – makes a lot more sense in mobile than on the desktop. In mobile pay-per-call terms, the closest location's number automatically shows up in the ad.
Local search and pay-per-phone-call (PPCall) are covered in this chapter, including case studies. Comparing different tactical approaches, the data reflect the performance of demographic, behavioral and contextual targeting, as well as local search...
Now Microsoft has partnered with Ingenio to deliver pay-per-call listings into Windows Live Search for mobile. Microsoft currently offers "call for free" click-to-call functionality on Live Local. A few weeks ago Google introduced sponsored...
One of the most interesting elements of the announced eBay-Yahoo "alliance" today is the potential for "click to call" and "pay per phone call" (PPCall). However, in the case of portals and search engines "testing click to call" usually means "we'e...
These are two distinct things: click to call is a VoIP-based calling infrastructure and PPCall is a billing or ad model. PPCall). Seeing PPCall Monetization Growth re thinking about PPCall. pay per phone call?
These are two distinct things: click to call is a VoIP-based calling infrastructure and PPCall is a billing or ad model. re thinking about PPCall. PPCall). Seeing PPCall Monetization Growth pay per phone call?
alliance today is the potential for click to call and pay per phone call (PPCall). These are two distinct things: click to call is a VoIP-based calling infrastructure and PPCall is a billing or ad model.
