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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? SEO or search marketing (PPC was not invented, just organic SEO)

  2. SEO Website Audits: Everything You Need to Know Part II

    It is also the only audit that should be performed if you believe your site has been affected by an algorithmic update, manual penalty, or unknown drop in organic traffic. The SEO landscape is a large and complex set of interrelated implementations...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment is handy when organic search isn't getting its fair share of credit in last-click reports. Visitors Through Both Paid and Organic Search This segment demonstrates the interplay between organic and paid search by only showing those...

  4. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Holistic search marketing grew by 11 percent, while those who said they spent most of their time on organic search marketing or managing pay-per-click advertising decreased. Survey respondents said that they handle not only organic and paid search...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google doesn't seem to be particularly interested in sharing organic insights. It seems it will not, however, include all-precious organic keyword insights that users have grown accustomed to. The annual summit came just days after Google moved...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...

  8. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing search rank) GOAL: Drive More Web Traffic new organic search CTR − _____% old organic search CTR) ÷ _____% old organic search click-through...

  9. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Once there is an understanding of the high-converting keywords, it is worth the exercise of applying paid search volume data with organic click-through rates (CTRs) to communicate the opportunity gap between ranking ninth versus third.