SEO News

Pay Per Click Marketing Search Advertisers

RSS
  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. In the example below, the keyword phrase "Search Marketing Agency" has 8,100...

  3. Twitter Speak From @ to Z – Terms & Definitions

    A promoted tweet is a newer feature of Twitter that allows advertisers to purchase an extra push for their tweet to get it in front of the right audience and reach more people. You see this page when you click the "home" button on the top left hand...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested in becoming the companion to revenue-generating advertisers, than to providing website owners and webmasters insights...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    Yes, surprisingly 90 percent of advertisers are hitting pause, starting new ads, stopping them – a lot of activity is going on, and if you were to just check your ads to see if there was 95 percent statistical significance in their tests, often...

  7. Why Quality Score is One of the Least Important AdWords Metrics

    Advertisers spend way too much time and energy trying one trick after another to increase their quality score in the hopes of reducing cost per click. Google uses quality score not to tease or torture advertisers, but to maximize its profit on...