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  1. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment is handy when organic search isn't getting its fair share of credit in last-click reports. Visitors Through Both Paid and Organic Search This segment demonstrates the interplay between organic and paid search by only showing those...

  3. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Holistic search marketing grew by 11 percent, while those who said they spent most of their time on organic search marketing or managing pay-per-click advertising decreased. This could indicate that smaller companies are beginning to pay more...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Should it then be as important to match the investment in creating a quality website, content and user experience for organic search customers with equal analysis and action? The annual summit came just days after Google moved entirely to secure...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing search rank) GOAL: Drive More Web Traffic new organic search CTR − _____% old organic search CTR) ÷ _____% old organic search click-through...

  8. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Once there is an understanding of the high-converting keywords, it is worth the exercise of applying paid search volume data with organic click-through rates (CTRs) to communicate the opportunity gap between ranking ninth versus third.