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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. As with any expansion, you need to reach beyond your comfort zone, while clearly marketing your point-of-diminishing...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Pay-Per-Click Remarketing Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms. Small businesses are still struggling to find their place in online marketing.

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per month and a CPC of $16.76. If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less...

  5. 11 Must-Measure KPIs for Content Marketing Success

    Pages Per Visits However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and...

  6. Twitter Speak From @ to Z – Terms & Definitions

    You see this page when you click the "home" button on the top left hand corner of the page. Click on the list, and you'll get your stream of tweets from only users in that list. To unblock, you just go back to his/her profile page and click a big...