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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Pay-Per-Click Remarketing Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms. Small businesses are still struggling to find their place in online marketing.

  3. 11 Must-Measure KPIs for Content Marketing Success

    Pages Per Visits However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and...

  4. Twitter Speak From @ to Z – Terms & Definitions

    You see this page when you click the "home" button on the top left hand corner of the page. Click on the list, and you'll get your stream of tweets from only users in that list. To unblock, you just go back to his/her profile page and click a big...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment groups together all pay-per-click search traffic and all search-based display into a paid search segment. Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap...

  6. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Holistic search marketing grew by 11 percent, while those who said they spent most of their time on organic search marketing or managing pay-per-click advertising decreased. This could indicate that smaller companies are beginning to pay more...