SEO News

Pay Per Click Class Action

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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    This case could potentially become a class action lawsuit. Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Software must: be pre-approved by Google; offer...

  2. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The longer the list here the better as these questions will supercharge your understanding of how you might go about structuring a world class CRO strategy for your site. Call to Action: Absolutely uber-critical is the colour, placement and message...

  3. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    In addition, Ceilume’s vinyl ceiling tiles are GREENGUARD Certified for indoor air quality, Class A Fire Rated, and 100 percent locally recyclable. We signed up for Promoted Videos and created Call-to-Action overlays to raise interest in our...

  4. Google Sued for Ad Fraud; Another Class Action Settlement?

    The lawsuit, which seeks class action status, was filed by the firm of Kabateck Brown Kellner, on behalf of David Almeida, a Massachusetts-based private investigator. Into the first, customers enter the amount they wish to pay per "click" of an ad...

  5. It's Time to See What's In the PPC Sausage

    Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud, Search Engine Watch Rohrs modified his version of the quote to fit what he sees as the messiness of the current PPC ad situation: "Advertisers who enjoy leads from...

  6. Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud

    Search Engine Watch has learned that Google has agreed to a $90 million settlement fund in the class action lawsuit filed by Postscript 5: To my knowledge, the only other settled class action lawsuit we've had involving a search engine to date...