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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The site that was generating $200,000 per month could lose $140,000 per month in advertising revenue due to the Panda hit. Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and affiliate...

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. Could LinkedIn advertising be an answer for brands that are "tapped...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Christmas is the most profitable time of the year for many industries, and also the most competitive, meaning cost-per-click tends to rise. While many retailers may think Christmas advertising campaigns should end just before the holiday period...

  4. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it is working for them. In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per month and a CPC...

  6. 11 Must-Measure KPIs for Content Marketing Success

    Most platforms have advertising mechanisms so going "viral" is really just about what you are willing to pay. Pages Per Visits Traffic per Referrer For example, we often see Facebook "like" counts outpace traffic for that content, suggesting users...

  7. Twitter Speak From @ to Z – Terms & Definitions

    You see this page when you click the "home" button on the top left hand corner of the page. Click on the list, and you'll get your stream of tweets from only users in that list. To unblock, you just go back to his/her profile page and click a big...