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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Christmas is the most profitable time of the year for many industries, and also the most competitive, meaning cost-per-click tends to rise. While many retailers may think Christmas advertising campaigns should end just before the holiday period...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it is working for them. In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per month and a CPC...

  4. 11 Must-Measure KPIs for Content Marketing Success

    Most platforms have advertising mechanisms so going "viral" is really just about what you are willing to pay. Pages Per Visits Traffic per Referrer For example, we often see Facebook "like" counts outpace traffic for that content, suggesting users...

  5. Twitter Speak From @ to Z – Terms & Definitions

    You see this page when you click the "home" button on the top left hand corner of the page. Click on the list, and you'll get your stream of tweets from only users in that list. To unblock, you just go back to his/her profile page and click a big...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment groups together all pay-per-click search traffic and all search-based display into a paid search segment. The first step toward better attribution is a conversation around which channels are driving value throughout the sales funnel...

  7. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Holistic search marketing grew by 11 percent, while those who said they spent most of their time on organic search marketing or managing pay-per-click advertising decreased. This could indicate that smaller companies are beginning to pay more...

  8. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...