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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). In the example below, the keyword phrase "Search Marketing Agency" has 8,100...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    Before you pay for one click via mobile PPC, you need to have a specific, detailed strategy in place. However, you may find that conversion rates run the same per devices in similar geographic areas. Capturing the most value out of mobile can be a...

  4. 11 Must-Measure KPIs for Content Marketing Success

    Pages Per Visits Traffic per Referrer For example, we often see Facebook "like" counts outpace traffic for that content, suggesting users click like on content they have never read. Most platforms have advertising mechanisms so going "viral" is...

  5. Twitter Speak From @ to Z – Terms & Definitions

    You see this page when you click the "home" button on the top left hand corner of the page. Click on the list, and you'll get your stream of tweets from only users in that list. To unblock, you just go back to his/her profile page and click a big...