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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Market Research (surveys, focus groups) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from...

  2. SearchDay | Search Shifts and Predictions for 2009

    IE Browsers Drop Below 70% Market Share Posted by Frank Watson Jan 2, 2009 The Dallas Morning News reported Internet Explorer - Microsoft's pervasive web browser - has fallen to 68% market share. Google Mobile has launched its Product Ideas site...

  3. Avoid the Pitfalls of Mobile Marketing

    According to findings of a November 2007 Google study, mobile search queries from iPhone users surged at the end of 2007, eclipsing all other smart phone platforms -- even though Apple's smart phone market share is only a fraction of the other...