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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said they used the local information found in an ad. Simply adding location extensions, a phone number, or a click-to-call button right in...

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    Before you pay for one click via mobile PPC, you need to have a specific, detailed strategy in place. The call-to-action is at the top of the page but there is no supporting to tell a user what to do or what to except after they take the desire...

  3. Twitter Speak From @ to Z – Terms & Definitions

    Characters are talked about often in the Twitter world, however, because you're only allowed 140 per tweet. You can call them friends or connections, but "followers" is the most used term. On Twitter you will see a link that says @ Connect, but...

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...