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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. But successful LinkedIn ads must get at a core need LinkedIn users...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content.

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said they used the local information found in an ad. Simply adding location extensions, a phone number, or a click-to-call button right in...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). In the example below, the keyword phrase "Search Marketing Agency" has 8,100...

  5. 5 Critical Factors for Optimized Mobile PPC Targeting

    Before you pay for one click via mobile PPC, you need to have a specific, detailed strategy in place. The call-to-action is at the top of the page but there is no supporting to tell a user what to do or what to except after they take the desire...

  6. Twitter Speak From @ to Z – Terms & Definitions

    Characters are talked about often in the Twitter world, however, because you're only allowed 140 per tweet. You can call them friends or connections, but "followers" is the most used term. On Twitter you will see a link that says @ Connect, but...