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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). In the example below, the keyword phrase "Search Marketing Agency" has 8,100...

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    Before you pay for one click via mobile PPC, you need to have a specific, detailed strategy in place. The call-to-action is at the top of the page but there is no supporting to tell a user what to do or what to except after they take the desire...

  3. Twitter Speak From @ to Z – Terms & Definitions

    Characters are talked about often in the Twitter world, however, because you're only allowed 140 per tweet. You can call them friends or connections, but "followers" is the most used term. On Twitter you will see a link that says @ Connect, but...

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Most people call them Google Shopping product listing ads, or PLAs. A lot of retailers will say that they don't have the money to pay for this channel that used to be free, and realistically, that's only a reason or an excuse if you don't...