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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    But successful LinkedIn ads must get at a core need LinkedIn users have by evoking an emotion that serves as a call to action. LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Give readers just enough information to whet their appetites, followed by a call to action to visit your organization’s website where they can download the complete whitepaper or e-book. To emphasize this disconnect, according to Sunil Rajaraman...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    OK, now that I’ve covered why it’s important to analyze the surge in traffic based on recovery, it’s time to take action. That’s awesome, but it’s at that point in time that I typically tell clients to stop celebrating, put down the piña coladas...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for later or complete a super-simple contact form. The call-to-action is at the top of the page but there is no supporting to tell a user what to do...

  5. Twitter Speak From @ to Z – Terms & Definitions

    To follow someone is an action you take on Twitter. Characters are talked about often in the Twitter world, however, because you're only allowed 140 per tweet. The company will create a tweet with a great deal or great content and then pay to have...

  6. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    This will also help you ensure your important content gets viewed; if you have videos that have calls to action within them but the average view time is too short for the bulk of your viewers to reach that point, then it is unlikely to have the...