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  1. 5 Critical Factors for Optimized Mobile PPC Targeting

    If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for later or complete a super-simple contact form. The call-to-action is at the top of the page but there is no supporting to tell a user what to do...

  2. Twitter Speak From @ to Z – Terms & Definitions

    To follow someone is an action you take on Twitter. Characters are talked about often in the Twitter world, however, because you're only allowed 140 per tweet. The company will create a tweet with a great deal or great content and then pay to have...

  3. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    This will also help you ensure your important content gets viewed; if you have videos that have calls to action within them but the average view time is too short for the bulk of your viewers to reach that point, then it is unlikely to have the...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics offers an "Opportunity Matrix", which presents Access and Empower as pre-requisites to see opportunities and insights to guide aggregate action, and automated action. No action is required on behalf of Google AdWords Users...

  5. A 7-Step Landing Page Template to Convert Prospects into Leads

    The free report is the tool of choice when your prospect isn't yet educated or motivated enough to take action of any kind. Calls to action often benefit from adding urgency, so don't hesitate to ask for a response within a certain time frame.

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. This case could potentially become a class action lawsuit. Facebook Seeks 7-Figure Price Tag for Summer...