SEO News

Pay Inclusion Stephen Baker

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  1. FAST Complies with FTC Search Engine Advisory

    FAST focuses on providing our partners and users the best search experience possible, and given the FTC's advisement to all search engines we want to provide clarity as to the business nature and scope of content within the FAST search index...

  2. The Search Engine Update, April 2, 2002, Number 122

    Stephen Baker from FAST Search and Transfer has the answer. What's the difference between paid placement and paid inclusion programs, and how do they affect search results? Currently, LookSmart has site submission products aimed at small businesses...

  3. The Search Engine Update, March 18, 2002, Number 121

    Stephen Baker from FAST Search and Transfer has the answer. Inktomi says this has been done because most of those who pay for inclusion prefer to have their own crafted titles and descriptions shown. Terra Lycos, which owns HotBot, recently rolled...

  4. Ask the Search Engine: Paid Placement vs. Paid Inclusion

    by Stephen Baker, FAST Search and Transfer Stephen Baker is Director of Business Development & Marketing, Internet Business Unit, for Fast Search & Transfer. Paid Inclusion, or pay for inclusion (PFI) is a different model than pay for placement.