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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. It's no wonder that businesses and brands are confused, challenged, and frustrated when attempting to...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    To generate this data, GA requires inclusion of the analytics.js JavaScript snippet on the website. It requires an investment in resources, often a significant investment for businesses reliant upon organic search engine traffic to attract new...

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    The apparent inclusion of search blocking, widely regarded as Internet censorship. Small sites won’t have sufficient resources to defend themselves. Do you have other anti-SOPA resources to share? A Microsoft spokesperson explained their decision...

  4. Yahoo Dropping Paid Inclusion Program at End of Year

    has been criticized for its paid inclusion program, since the sites who do pay and those who don't are mixed in together. has announced that it's nixing its paid inclusion program. The submissions led to inclusion in the organic listings as the...

  5. Publisher Groups To Test New Search Engine Rights Management System (Updated)

    Belgium Fight: Show Me The Money, Not The Opt-Out, Say Publishers article from earlier this week explains how in my view, the entire issue that has erupted in Belgium is less about keeping content out of search engines and more about trying to...

  6. Search Engine Marketing Articles

    In this Q&A, she discuss the difficulty in getting behind Yahoo's new paid inclusion program ("they're shoving it down people's throats"), the desire to buy contextual ads priced differently than search-targeted ones, thoughts on local ads...