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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    To generate this data, GA requires inclusion of the analytics.js JavaScript snippet on the website. Pay No Attention to Free Traffic The next great leaps will be made using "intuition and empathy", said Paul Muret, Google Analytics VP of...

  3. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    This demand for more 'female inclusion' for the sake of more female inclusion is something I take as an insult," Hoffman said. If you aren't picked, pay attention to what is chosen or reach out to the session moderator to find out how your pitch...

  4. How to Make Video a Successful Part of Your Content Marketing Strategy

    The inclusion of video within posts has been shown to correlate with improvements with time-on-page statistics as well as social shares. There are several video hosting services that can help you leverage video content to its full potential in...

  5. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    While merchants can pay fees for inclusion on our third party shopping sites, and subsequently may appear in Bing Shopping through partnerships we have, we do not rank merchants higher based on who pays us, nor do we let merchants pay to have...

  6. Bing vs. Google: A Search Engine Taste Test (Of Things To Come?)

    After that the reasons were pretty scattered, including one person who preferred the inclusion of video when searching “porn” on Bing. I know that if he likes a hotel, it's very likely to be close to something I would like at a price I'm willing to...

  7. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    The apparent inclusion of search blocking, widely regarded as Internet censorship. Many notable opponents have spoken out publicly, though there are a few the U.S.government may wish to pay particular attention to: the engineers who created the...