We are investigating the malware-driven attacks in more detail, but early evidence points to an impression inflation scheme," Paul Pellman, CEO of Click Forensics, said in a press release. The overall click fraud rate for Q4 2010 fell to 19.1...
During the past quarter, we saw a growing volume of click fraud flow through a more diverse number of sources, including mobile proxies," said Paul Pellman, CEO of Click Forensics. Click Forensics reported yesterday that the overall industry...
Exclusive interview with Paul Pellman, CEO, Click ForensicsPromediacorp ideaLaunch - ideaLaunch president speaks at SES New York 2010Craig Peterson - Tech Talk Show Anything you'd like to know about online marketing?
PPC-Advice Rebecca Lieb interview SES New York sneak peekPPC-Advice Dennis Mortensen - in depth SES NY sneak peekSEMGeek An exclusive interview with Allen Hammock of looksmart.comSEMGeek Exclusive interview with Paul Pellman, CEO...
AdCommerce allows merchants to buy cost-per-click (CPC) ads that are triggered by keyword searches.eBay is committed to delivering the highest quality traffic to its advertiser merchants," said Paul Pellman, CEO of Click Forensics, Inc.
Comparison shopping engines and other content aggregators need a simple way to optimize the money they spend on search engine marketing, while improving the quality of leads they send on to merchant partners," said Paul Pellman, CEO of Click...
The significant rise in botnet-generated click fraud lines up with recent findings of several well-known malware and online fraud tracking experts," said Paul Pellman, CEO of Click Forensics. Click Forensics has released its click fraud report for...
Paul Pellman, ClickForensics, on exhibiting at SES San Jose 2009 Paul Pellman, the CEO of ClickForensics, discussed the company's product at SES San Jose 2009 with Mulligan. Pellman talked about many of ClickForensics new initiatives, including...
In its simplest form, our real-time audience quality tracking capabilities make it possible for publishers and ad networks to immediately block bad site visitors from seeing ads, and show the right ads to the real buyers," said Paul Pellman, CEO...
This scheme is one of the most sophisticated we've seen," said Paul Pellman, CEO of Click Forensics. Click Forensics has noticed a new spike in click fraud traffic coming from they've dubbed the "Bahama botnet.
Monitoring and processing billions of clicks across the industry's top ad networks, online publishers, search engines and advertiser web sites means we have one of the best vantage points for identifying what does and doesn't work in online...
The impact of trademark infringement in search advertising goes beyond consumer annoyance,” said Paul Pellman, CEO of Click Forensics. Click Forensics has announced a new feature for its solution for advertisers.
