Conventional wisdom suggests that a decade ago, digital agencies emerging from the ashes of the dot-com bust had a tough road ahead. The exuberance at the turn of the millennium was a distant memory, and going forward, transparency and...
It’s January, and all the industry pundits are buzzing with their biggest and boldest predictions of what’s in store for the year. But let’s talk about what we’re not going to see in 2012: the return of user search query data from individuals...
Buy. Me. LeapPad. Online. Now! Fortunately, most Search Engine Watch readers know at least the basics of using a search engine, and we’re not 7-year-olds drooling over the hottest toy of the 2011 holiday season.
There’s so much good writing out there covering issues from both the brands’ and consumers’ perspectives, but what about the agencies? For independent consultants or ambitious entrepreneurs looking to build a viable business around search marketing...
Earlier this year, eMarketer released a report documenting the meteoric rise of Internet radio . Market leader Pandora, emerging beast Spotify, and various other players are clearly riding a wave of explosive growth… but in this and other similar...
Google has conducted some major triage on a number of its experimental Google Labs products in recent weeks. One cut in particular really pained me: "Google Sets, one of the first applications in Google Labs, allowed you to automatically create...
When it comes to music, optimizing your marketing and maximizing revenue are huge challenges, especially in an increasingly mobile world, as a Nielsen study highlighted earlier this year. The U.S.release of Spotify and the rapid growth of Turntable...
My last three articles have covered all manner of gift-oriented shopping behavior by search engine users. We’ve learned quite a bit, such as: Which product categories see a spike in interest earlier in the run-up to holiday shopping, compared to...
In recent weeks, we’ve looked at a number of trends related to holiday shopping, as well as other seasonal gifting occasions occurring at other points during the year. Still relying on Google Insights data and some statistical analysis, let’s look...
Last time, we began our look at behavioral search query insights around gift giving from a search marketing perspective by looking at trends in the use of “gift” as a search keyword in Google – and learned a few things in the process:
The next time you’re shopping online and moving toward checkout, pause and think about the gift wrapping option. Your gift recipient gets a nice little package, but the retailer or manufacturer gets a nice little gift as well.
Last month, I had the pleasure of tackling one of the more enigmatic trends in digital marketing today: social search. Since then, we saw a familiar name take a step into unfamiliar territory, when former YouTube founders Steve Chen and Chad Hurley...
by Paul Burani Here's a recap of this week's columns and news stories for the week of April 3 to 9, as reported by Search Engine Watch. Search Engine Optimization Technical SEO: Tools and Approach by Adam Audette
Remember the buzz about Buzz? And whatever happened to Wave? Google's product launches in the social space have been anything but smooth in recent memory. But last week's announcement of Google +1 could very well be the end of that pattern...
In the early days, the prevailing wisdom was that once search had established itself as a viable marketing channel, higher budgets would follow and CPCs would understandably rise. What has followed is a more quantifiable account of the same view...
Marketers continue to become, as a whole, an increasingly numerate lot. What's numeracy? It's the opposite of innumeracy. It's inevitable that we'll wake up in a cold sweat every so often, facing up to the reality that some consumer behaviors can't...
It's definitely worth getting to grips with Wordle graphical representations because as SEW contributor Paul Burani has noted, it can be a nifty trick for visualizing word-of-mouth activity from search query data in online marketing strategy...
With the 2010 holiday season now over, the search marketing industry engages in a common ritual -- measuring from all angles the most recent bump in spending, and its estimated effect on the overall e-commerce trends of the gift-giving blitz.
There's been a good deal of controversy of late surrounding the newest edition of Google's AdWords Keyword Tool (which launched in September 2009 and came out of beta this August). A lot of marketers in the search engine optimization (SEO) and paid...
How the Language of Search is Changing the Face of SEM by Paul Burani Here's a roundup of this week's columns and news stories for the week of Nov.to Dec.as reported by Search Engine Watch, as well as search news and tips from around the web.
