SEO News

Paul Burani

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  1. Google’s Encrypted Search Data: A Cure for Vision Loss?

    It’s January, and all the industry pundits are buzzing with their biggest and boldest predictions of what’s in store for the year. But let’s talk about what we’re not going to see in 2012: the return of user search query data from individuals...

  2. Gifting Online & Offline: Shopping and Behavioral Search

    In recent weeks, we’ve looked at a number of trends related to holiday shopping, as well as other seasonal gifting occasions occurring at other points during the year. Still relying on Google Insights data and some statistical analysis, let’s look...

  3. Search, Social Media & the Offline Purchase

    Marketers continue to become, as a whole, an increasingly numerate lot. What's numeracy? It's the opposite of innumeracy. It's inevitable that we'll wake up in a cold sweat every so often, facing up to the reality that some consumer behaviors can't...

  4. 5 Reasons Google's New Keyword Tool is Better [Best of SEW 2010 #6”

    There's been a good deal of controversy of late surrounding the newest edition of Google's AdWords Keyword Tool (which launched in September 2009 and came out of beta this August). A lot of marketers in the search engine optimization (SEO) and paid...