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Patrons

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  1. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Build the local fan base: Be sure to publicize newly created pages for each location and incentivize patrons to become fans of the page through Facebook-only discounts or rewards. Local marketing has grown increasingly important in recent years...

  2. Why Email Marketing Shouldn't be an Ugly Stepchild

    Give patrons an incentive to join your list and make it fun. In a world dominated by tweets, Likes and +1's, most marketers aren't excited by email marketing any more. Marketing is about hype and the shiny new thing, making email the forgotten toy...

  3. Business Listings: What’s the Crowd Appeal?

    Patrons tweet about it, add positive reviews to search engines and check-in socially building more buzz for the business. Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms...

  4. How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips

    Location-based deals can get stale after a while as regular patrons either unlock them, or give up coming back once they realize they don't have a chance at attaining the "mayor" deal (a deal only given to the mayor of a certain location).

  5. Hospitality Social Media Marketing: Influence Critical Customer Reviews

    If you're objective is to “finesse” reviews from your restaurant or hotel's happy customers, the majority of the 34 sources listed accept public reviews and are therefore susceptible to (at least) some level of manipulation by pleased patrons or...