Build the local fan base: Be sure to publicize newly created pages for each location and incentivize patrons to become fans of the page through Facebook-only discounts or rewards. Local marketing has grown increasingly important in recent years...
Even though the patrons need the same 7 coffees to get a free one, in one instance they’re 70 percent away from the finish line… whereas in the other case they’re 87.5 percent away. All the ideas below are based around the consumer pathway, a seven...
For example, putting staple items such as milk at the back of the convenience store so that patrons walk by other items they didn’t intend to buy. In brick-and-mortar retail, there are hundreds of years of well-studied consumer behavior to guide...
Give patrons an incentive to join your list and make it fun. In a world dominated by tweets, Likes and +1's, most marketers aren't excited by email marketing any more. Marketing is about hype and the shiny new thing, making email the forgotten toy...
Set up a laptop or computer by exits and have an employee take pictures with patrons after they’ve purchased. Soon we’ll be sitting down for Thanksgiving dinner or going out for Black Friday or worrying how to get the most out of Cyber Monday.
Patrons tweet about it, add positive reviews to search engines and check-in socially building more buzz for the business. Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms...
Location-based deals can get stale after a while as regular patrons either unlock them, or give up coming back once they realize they don't have a chance at attaining the "mayor" deal (a deal only given to the mayor of a certain location).
The rise of Web 2.0 gave birth to products like Yelp, focused on collecting reviews from local business patrons and organizing them into search results, with the most liked businesses at the top. There is much discussion about the role of...
Users are your patrons and search engines are the restaurant reviewers that refer them. Different stakeholders have different priorities and they don't always understand the value of SEO. But what about when you have to manage SEO efforts across...
They aren't using Twitter to broadcast what's on their menu -- they're speaking to patrons about their experiences, letting their audience know about events, and so on. I was lucky enough to catch a tweet on Twitter from Kami Watson Huyse of the...
They aren't using Twitter to broadcast what's on their menu -- they're speaking to patrons about their experiences, letting their audience know about events, and so on. I was lucky enough to catch a tweet on Twitter from Kami Watson Huyse of the...
AG: So using the Yelp mobile app from my home, I noticed that this guy Andre D.has been all up and down Bloor Street West, reviewing everything in minute detail right down to how other restaurant patrons were dressed, and that the guacamole, salsa...
If you're objective is to “finesse” reviews from your restaurant or hotel's happy customers, the majority of the 34 sources listed accept public reviews and are therefore susceptible to (at least) some level of manipulation by pleased patrons or...
Hence you've increased traffic to your store by 400 profitable patrons (300 from back entrance + 100 from front entrance) and have also planted effective messaging about your clothes with these patrons who are subsequently telling their friends.
Only Searchable At Your LibraryWhile I'm a big fan of libraries and even remote access for patrons, it's troubling that the public-at-large cannot access these holdings -- or quickly discover them through commonly used search engines.
While I'm a big fan of libraries and even remote access for patrons, it's troubling that the public-at-large cannot access these holdings -- or quickly discover them through commonly used search engines.
Interestingly, the survey sponsor is OCLC, a library services organization best known for its worldwide catalog which helps libraries make their holdings more searchable and available to patrons. Years ago, librarians made progress in providing...
Information professionals could create clouds for subjects that their patrons were interested in and put them onto a specifically designed site, teachers could use them with children to assist with projects, or bloggers could include a cloud to...
Content owners and aggregators not currently in the Google News Archives program can contact Google and request to be included, Acharya added.As ZDNet blogger Garett Rogers, former SEW news editor Gary Price have pointedly noted, much of the fee...
If the audience was intended to be the librarians patrons it would have been more understandable, but given that it is other information professionals I was hoping for rather more complex hints and tips.
