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Patricia Hursh

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  1. Yahoo's Local Ad Options

    Patricia Hursh tackles the finer points of local ad options available in Yahoo's Panama platform in her ClickZ column today, Yahoo Local Advertising Options, Post-Panama, Part 2. In short, Hursh recommends:

  2. A Look at Yahoo's Local Ad Options

    In her latest ClickZ column, Patricia Hursh digs into Yahoo's local search advertising options, post-Panama. She explores Local Sponsored Search, Sponsored Search, Local Basic Listings, Local Enhanced Listings, and Local Featured Listings.

  3. Playing SEM with the Big Dogs

    Guest writer Patricia Hursh has coverage of the panel session in today's SearchDay article, Winning Big With a Small Search Marketing Budget. Search marketing used to be a playground mostly for small and medium sized businesses with relatively...

  4. Marketing in the Search Tail: Is the Pain Worth the Gain?

    Patricia Hursh is president and founder of SmartSearch Marketing a full-service search engine marketing agency serving clients in consumer and b-to-b markets. A longer version of this story for Search Engine Watch members explains how to use search...