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Patents

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  1. Google Patents Pay-Per-Gaze Advertising

    Google has been granted patents for a device that could monitor users' eyes and emotional reactions in order to deliver accurate advertising campaign analytics. The patents, which Google applied for in 2011, show images of a Google Glass-style...

  2. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    One other area of Google’s business practices under review by the FTC was Google’s use of patents. Google allegedly “reneged on its FRAND [fair, reasonable and non-discriminatory] commitments and pursued – or threatened to pursue – injunctions...

  3. Google as Your Identity Provider: Where Are We Now?

    Authorship Patents Especially if you read the patents on Authorship and Content which states; Read the patents and you can see this is not only possible, but the patents discuss it. Remember Eric Schmidt mentioning people needing multiple...

  4. Is Agile Marketing the Future of Search in 2013?

    You need to be looking ahead to where things are going; read the patents (for example, this one on Agent Rank gives some very clear signs) and make sure you're testing all of the time. Over the last few weeks, the one thing I'm hearing a lot more...