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  1. Google Patents Pay-Per-Gaze Advertising

    For example, if the advertiser desires to generate a shocking advertisement to get noticed or a thought-provoking advertisement, then the inferred emotional state information and/or the gazing duration may be valuable metrics to determine the...

  2. Google as Your Identity Provider: Where Are We Now?

    One of the more notable places you can find direct similarities between the NSTIC system and Google is in the Google patent applications. But again we have the same issues as in privacy, that which is tracked is not private or anonymous and there...

  3. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Interestingly, the company was granted a patent for a “Computer-implemented method and system for conducting a search of electronically stored information,” in July this year. The patent describes an “interactive targeting rule editor,” which...

  4. Google Warns of Upcoming Exact Match Domain Algorithm Change

    Bill Slawski wrote an excellent post on a patent for a method of detecting commercial queries, secured by Google in October 2011. The patent application describes the exact match domain problem: a company may attempt to “trick” the search engine...

  5. Google Acquires (and Shuts Down) Trust Seal Company KikScore

    KikScore CEO and co-founder Rajeev Malik recently described his company in an interview as: a patent-pending online reputation score and interactive report card for small businesses around the world. KikScore enables online small businesses to take...