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  1. How to Use Google Analytics Site Search Reports

    Here you just click the button to turn it on and then type or paste in the query that your website uses in search parameters. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it.

  2. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Without Calculated Fields, marketers have to copy and paste their pivot tables and then copy their formulas an endless number of times. We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    You just paste the URL in question here, and you’ll get a report almost instantly. Launching a website is a little like making homemade soup. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that...