SEO News

Past

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  1. Google Adjusts Standards for Newsworthy Material

    Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results. Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section.

  2. The Evolution of SERPs and User Behaviors

    Mediative suggested this was because mobile devices have trained uses to scan vertically rather than horizontally, which is valid, but more so I think people have just gotten to know Google over the past nine years.

  3. SEO Is No One-Trick Pony

    This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. But, what became clear to me this past week is that there are still many who think of...

  4. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    When you think about what a personalized experience should be, it’s not knowing what I did in the past, it’s intuiting what I want right now, and making my shopping experience more delightful. Forty-nine percent of consumers in the U.K.leverage...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  6. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  7. How to Work When Nothing Seems to Work

    Once we move past these initial reactions, it’s important to determine whether it’s time to really listen to the client, or change the way you communicate with internal and external team members. Resistance to change can mean a lot of things in an...