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  1. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  3. How to Work When Nothing Seems to Work

    Once we move past these initial reactions, it’s important to determine whether it’s time to really listen to the client, or change the way you communicate with internal and external team members. Resistance to change can mean a lot of things in an...

  4. Bing Predicts Weighs in on Scottish Independence Vote

    Beyond prediction, when Bing looks at search queries from Scotland in the past 6 months, it says it sees "interesting patterns" in what people have been searching for. In a blog post, Bing says it is beta testing its Bing Predicts model, a service...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    While this correlation has seen a slight decrease in the past year, it is still considered in rankings. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says...

  6. Last-Minute SEO - Here Come the Holidays!

    If you have not had a site health audit in the past year, get one. Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days!