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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    In order to power Trends, Yelp draws upon the data it has accumulated from user reviews over the past 10 years. Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim with colloquialisms and verbal...

  2. How to Optimize Your Content Strategy With Social Listening

    Social media has grown drastically in the past decade. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social listening can drastically help improve your...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Be sure to pull a landing page report from analytics for the past three to six months to determine if this page drives traffic to your site. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user...