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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] provide results from Intrusion Detection System (IDS) monitoring from the past 90 days? Can [VENDOR NAME] provide a copy of a penetration test and vulnerability assessment of systems that process, store, or transmit our data that...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    It's more likely they'll have done a survey in the past and not used the results. The quality of the content you create is influenced by the quality of the material on which it is based. However, that material may not be complete – a client's...

  3. Mobile Advertising Measurement: Winning the Long Game

    Knowing what users have bought in the past can help you guide them towards future purchases and ensure that they keep doing so. Over the past few years there has been significant progress in mobile analytics - and this is great news for mobile app...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    While you may not have considered search advertising to be an avenue for brand awareness in the past, it is clear that it does have a direct impact. Traditionally, the value in search advertising has always been centered on increases in click...

  5. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    We remain deeply concerned about a ruling that opens the door to a censoring of the past without any proper checks and balances. Google plans to flag links that it censors due to Europe's recent "right to be forgotten" ruling.

  6. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    Past Doodle 4 Google Winners Doodle 4 Google competition. She directed a team of Doodlers at Google's headquarters in Mountain View, California, as they created the first animated Doodle in the history of the children's logo design competition.