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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  2. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    However, Erdoğan promptly responded with comments about how he can't understand those who defend social media platforms, stating, "I cannot understand how sensible people still defend Facebook, YouTube and Twitter.

  3. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Advertising platforms change all the time with new features. If you're a party of one running your own campaigns, this doesn't...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...

  5. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Bitly also integrates into many third-party software packages, making it a great umbrella tool, as you can track within multiple platforms. For example, you may use Social Sprout, a paid management platform and Buffer both with Bitly then review...

  6. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Your target audience is moving between platforms such as reading email, conducting searches, as well as reading related content. Now is the time to review your product feed and the auto-targets within your AdWords account (as well your third-party...

  7. Google Analytics Adds Mobile Capabilities to Tag Manager

    Only Android and iOS platforms are supported currently. There are also a myriad of third-party tracking event functionality that can be taken advantage of using the "custom" tag. Google Analytics has introduced two new features: a new version of...

  8. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    He personally controls every submission that is posted, unlike mega social media platforms like Facebook, in which owner Mark Zuckerberg has negligible personal involvement. CV-00392-DW in 2012 involved a post entitled "Dirty Church Girl" which was...

  9. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...