The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious and protective of our information.
There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’ – ClickZHow...
As soon as you’re done reading this blog post, begin researching your customers and social platforms, and start putting together the makings of a social media strategy. Even if you are utilizing a third party service such as HootSuite, Sprout...
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
Customer service issues not handled properly can become amplified very quickly across social media platforms. In order to be compliant, a brand also needs to enlist the use of a social archiving tool to archive both outgoing messages from all of...
Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal Analytics. But for those developers who don't write their own code, it will likely take a while for most third-party...
If an advertiser wants to market across multiple platforms, they have to implement different tracking systems rather than a universal method. Cons: Supported only on Google Play so if the app runs on other platforms, you need to implement a...
After testing half a dozen paid and open-source platforms, we ended up selecting a 3rd party platform called Livedoor. So instead of creating a new application from scratch, we looked at existing platforms that met our technology requirements, and...
Peel back the curtain and you will find a big world of networks, DSPs, and remarketing services – all of them offering their own special sauce of algorithms, self-service platforms and generally raising the bar for the entire industry.
There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad management, and competition from agencies' in-house platforms, as well as third parties.
For this reason, tag management platforms that make it possible to store all of a site's pixels in one easily modified system have become increasingly popular. Pixels, usually transparent 1x1 GIF or PNG images, make it possible for site owners and...
If you work with enterprise level customers you can easily run a query on many social platforms to determine how many of them are utilizing that particular site, and with what frequency. If you arrive at the party too early, you'll find yourself...
Advertisers can more easily use AdWords campaign data in rival third-party ad platforms via the AdWords API. Today the U.S. Federal Trade Commission closed the books on its 19-month investigation into Google’s business practices.
Consider A/B Testing Platforms If conversion rate percentages fall short of industry benchmarks and expectations, B2B search engine marketers should consider additional web traffic measurements when validating performance, in comparison to other...
This is very low engagement compared to other platforms, which are easily double or triple this type of engagement (Twitter or Facebook). As of now, one of the best ways to review Google+ data is either with external third-party tools (mentioned in...
Reviews: Reviews are great, third party review platforms like TrustPilot are excellent but video is best. In many respects conversion rate optimization requires as much specialist skill as technical search engine optimization (SEO); with an acute...
Data is going to drive marketing strategies across platforms –are consumers searching, interacting and navigating through sites on mobile differently than on their iPad or desktop, at what time of day and for how long?
We've always welcomed innovation in the browser space across all platforms and strongly believe that having great competitors makes us all work harder. By allowing only IE to perform the advanced functions of a modern Web browser, third-party...
For those seeking a truly social search experience, it must include the platforms on which you’re active and social. Relations between Google and their social competitors Facebook and Twitter may be strained, so it’s refreshing to see a neutral...
