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  1. Pros & Cons of the Top Mobile App Tracking Methods

    Cookie tracking sets a first party cookie in Safari on iOS. The app store has already started to reject apps because they are using first party cookies for tracking. A key consideration for app marketers is ad tracking and attribution, which is...

  2. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Our membership includes the leaders and experts in the Search Engine/Search Marketing industry, with all the knowledge that they possess, yet as a non-profit association we function collectively as an unbiased third party, working from the...

  3. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    Do the most to protect your ability to collect anonymous user data by enabling first-party cookies for web analytics software (where available). Reconstruction and Working Through In recent days, Google has also unveiled new Chrome features for Do...

  4. Six Degrees of Kevin Bacon Comes to Google: Search for Any Actor’s ‘Bacon Number’

    Shortly thereafter, three Albright College students created a party game where friends would throw out a name and they'd somehow link them to Kevin Bacon, typically within six connections. Our team is constantly working to make search smarter, and...