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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before Google released website call conversion tracking, I would usually recommend a third-party vendor from the list below. You still need to use a third-party vendor if you want to track other campaigns outside of Google AdWords such as Bing...

  2. Google Responds to 'Right to Be Forgotten' Questionnaire

    In light of the most recent European ruling on the so-called "Right to Be Forgotten," Google issued a public, or what it called "transparent," response to a questionnaire it received from the Article 29 Working Party, an organization comprised of...

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Media mentions allow you to give your content marketing efforts wings, enabling both increased brand awareness as well as third-party endorsements. Think of it like someone you're trying to network with at a cocktail party; a little at a time is best.

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Which are third-party relationships? Can [VENDOR NAME] provide a copy of a penetration test and vulnerability assessment of systems that process, store, or transmit our data that was conducted by a disinterested third party in the past 12 months?

  5. Why You Need to Own Your Data & Digital Assets

    When the website "code" is created and owned by a third party, every business using that code is subject to the creator's interpretation of best practices and the ability to keep up with emerging security risks, usability expectations of customers...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...

  7. 7 Content Marketing Tips to Recover From Google Penguin

    Facebook has strict rules about how contests can be used, which is why it's important to use a third party tool like Rafflecopter. After working with somebody, contact people they know, letting them know about the interview, or whatever it was you...