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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Media mentions allow you to give your content marketing efforts wings, enabling both increased brand awareness as well as third-party endorsements. Think of it like someone you're trying to network with at a cocktail party; a little at a time is best.

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Which are third-party relationships? Can [VENDOR NAME] provide a copy of a penetration test and vulnerability assessment of systems that process, store, or transmit our data that was conducted by a disinterested third party in the past 12 months?

  3. Why You Need to Own Your Data & Digital Assets

    When the website "code" is created and owned by a third party, every business using that code is subject to the creator's interpretation of best practices and the ability to keep up with emerging security risks, usability expectations of customers...

  4. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Both are great tools with the obvious value-add around multi-platform management, but it seems as though Google is taking aim at these kinds of third-party platforms with this update. He also noted that the new bidding and bulk actions features...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...

  6. 7 Content Marketing Tips to Recover From Google Penguin

    Facebook has strict rules about how contests can be used, which is why it's important to use a third party tool like Rafflecopter. After working with somebody, contact people they know, letting them know about the interview, or whatever it was you...

  7. PPC Management Operations: The Ultimate Guide

    If you're a party of one running your own campaigns, this doesn't really apply. But if you're managing PPC on behalf of a company, a monthly check-in is a must, and can go a long way when you learn about something the client or team is working on...

  8. The Pros and Cons of Big Data Democratization

    Data sources range from anecdotal and trivial to scientifically precise, and span numerous systems both on premise, in the cloud, and property of third-party data providers. And while some points may only resonate with enterprise-level...