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  1. Landing Page Optimization: How to Identify Testing Opportunities

    Third Party Sites? This can come into play when you're using different vendors and third-party domains for your conversion events. If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different...

  2. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Stale beer - Sticky wooden floors the morning after the frat party Colbert, or morning pool party and massages. Your system may not be able to display at higher resolutions than paper print. Courtesy of the Google Aromabase, you can search and smell:

  3. Make the Most of Your Social Media Interactions: 9 Tips

    If you arrive at the party too early, you'll find yourself sitting at the bar twiddling your thumbs and killing time until the rest of the crowd arrives. Facebook doesn’t always display properly). You might also text some friends, post a Facebook...

  4. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    Advertisers can more easily use AdWords campaign data in rival third-party ad platforms via the AdWords API. The FTC concluded: we find that the evidence presented at this time does not support the allegation that Google’s display of its own...

  5. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    And yet collectively 90% of their effort seems to be focused on how to stick it to the other party. In their “Just the Ticket” blog post, Yahoo announced special search parameters that produce election-related features, including Polls Direct...

  6. Killer PPC Ads: The Fundamentals

    Superlatives such as "best" or "#1" are a no-no and not allowed in ad text unless there's verification by a third party clearly displayed on the ad's website. Display URL not matching destination URL with unique landing pages, multi business units...

  7. Too Little SEO? Some Characteristics of an Under Optimized Website

    All of the sites’ backlinks are there because another party chose to put them there. The site is in a niche within the women’s lifestyle sector and evolved from a labor of love into a commercial concern being monetized with display advertising.