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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    As a result, Google last year launched estimated total conversions to measure conversions across multiple devices. Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions.

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Optimizing content based around your audience and developing strategies that allow you to track and measure what is happening with your content, on your webpage, allows you to move away from pure keyword dependency methods of management and...

  3. Sequencing the DNA of the Perfect Comment [Study]

    Now that the attributes had been defined, the next step was to determine the best way to measure individual comments. Adherence to party line The Results A recent study examined the contribution of comments to the readers' experience, and by...

  4. How to Create a Content Calendar to Correlate SEO Results

    Our task is to incrementally increase the traffic and revenue through our clients’ website(s) – and yet, this is becoming almost impossible to actually track and measure. Here, there are dead ends like ‘Gangsters and Molls’ (apparently the most...