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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Think of it like someone you're trying to network with at a cocktail party; a little at a time is best. Media mentions allow you to give your content marketing efforts wings, enabling both increased brand awareness as well as third-party endorsements.

  2. SEO Website Audits: Everything You Need to Know Part II

    We have found link farms, click fraud, and even used this information to get companies out of third-party contracts. Website SEO Audits - What Are They? The term website SEO audit is a very general one that means anything that the auditor wants it...

  3. EU Commissioner Hints at YouTube Probe After Google Investigation

    The use of Google's dominant position in search to push other services – eg Google+ and YouTube – and foreclose competitors; Google's terms and conditions for AdWords, its auction-based offering of advertising space, and AdSense, its offering of...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Which are third-party relationships? Can [VENDOR NAME] provide a copy of a penetration test and vulnerability assessment of systems that process, store, or transmit our data that was conducted by a disinterested third party in the past 12 months?

  5. Invisible Matt Cutts Explains Why It's Important to Have a Website

    While the video is humorous, it does highlight a serious problem: that many businesses don’t have any kind of website whatsoever, and instead rely on third-party sources, such as Yelp or other local results, to get their information to potential...

  6. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Some content had links back to the original content on third-party websites, while other pieces of content did not. It was clear during my analysis that content with sections lifted from third-party content experienced serious drops in traffic...