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  1. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Practically the next day Yahoo Japan announced a partnership with Google. Last month, we covered missed opportunities in Japan, including understanding the search engine market, mobile search, landing page design, paid links, and hosting and top...

  2. SearchDay | Launch Google Freedom Now

    Today, they have announced a partnership that allows people to buy advertising and access analytics to make the most of their social media campaigns. They tied Yahoo in mobile search market share by the end of June 2008.

  3. Q&A with Ken Jurina, President and CEO of Epiar

    search advertising partnership have certainly resulted in much speculation regarding the future of search marketing as we know it. By understanding what your online market is really looking for – not what you think or want them to look for – can...

  4. What's In Your Travel Tool Bag?

    Unfortunately, Google's results for extremely competitive travel categories always seem to have similar characteristics: mega-sites with little opportunity for partnership, scraper/spam sites or outdated pages.

  5. The Tao of Crafting Strategic SEM Partnerships

    Decisions as to the “transparency issue” are personal to every strategic partnership and should be embarked upon intentionally. Other activities where we don't feel we have as strong a competitive advantage (usability, email marketing, web design...